Harmonic Riff: CANYON//SRAM Racing’s 2024 kit revealed

“It’s a constant energy of chords and progressions that draw and hold our attention,” says designer McKenzie Sampson. “It’s all about the ebbs and flows that provide a framework for a song and allowing jumping off points, whether it’s breaks, leads or solos. It’s really built around that consistent harmonic flow.”

Just like your favourite song, the peloton is lit up by breaks and solos. Crescendos punctuate the races. The season reflects the journey you take when listening to an album: the opening riff, the short interludes, the slow and steady, meditative melodies alongside the ballads. Then the loud anthem of a win.

“Bringing that same level of energy to the design was a big part of it,” adds McKenzie.

Working closely with Ultan Coyle who designed the previous CANYON//SRAM Racing jerseys, McKenzie continued the theme of energy.

“The kit started out with a space and galactic theme which then evolved into a superhero design. This superpower energy is almost built into the textures and colour and different fades. Last year, the kit was built around the idea of high pressure systems as seen in the atmosphere. So, you have these really unique kind of like infographic-esque storm systems showcased on the kit.”

We experience the soundwaves of the season whether we’re at the roadside or watching from home. We feel their energy as it unfolds.

Now, we’ll be able to see their energy, too. The team will sport this new, vibrant design in their upcoming road, cyclocross and gravel races around the world.

Make some noise and become the team’s biggest fan by wearing the same kit as them. Available for men and women.