In the vibrant world of professional cycling, where jerseys blur into kaleidoscopic streaks as pelotons whiz past, standing out is no small feat. For the CANYON//SRAM zondacrypto team, known for their boldness both on and off the bike, their kit is more than apparel—it’s a visual anthem.
Designer Mckenzie Sampson took on the challenge to encapsulate the team’s spirit in fabric. What emerged wasn't just a piece of cycling gear but a bold visual manifesto—a kit that tells a story of energy, teamwork, and resilience.